These plans come at a time when Tubi’s business model has been seeing increased competition, and the company has been rumored to be in talks with Viacom.įor example, Roku entered ad-supported programming with its own The Roku Channel launch in fall 2017, and said earlier this month it now has 27 million user accounts. To help fund its growth and content acquisitions, Tubi closed on $25 million in debt financing from Silicon Valley Bank in December. and Canada, with the first market launching this quarter. That could indicate that Tubi’s viewership growth is largely taking place on other platforms - like TVs through media players or deals with service providers, like Comcast, for instance.Īlong with its plans to grow its library, Tubi is preparing to expand outside the U.S. These sorts of metrics are critical to measuring success in ad-supported video.Īccording to estimates from Sensor Tower, Tubi has close to 51 million installs on mobile, with 1.7 million of those coming in December 2018, a 21 percent year-over-year increase. What the company won’t say is how many monthly active users it has, how many hours they watch or how many ad impressions take place across its platform. However, several aspects of Tubi’s business aren’t being disclosed alongside today’s news - only the highlights. On the advertising front, the company says it ran campaigns from more than 1,000 advertisers in 2018, including those from the majority of the top CPG and automotive companies. And it grew revenues by 180+ percent in 2018. The company claims that its viewership increased by more than 4.3 times from December 2017 to December 2018, which allowed it to hit the profitability milestone. In the fourth quarter alone, it saw more revenue than in all of 2017 combined, it also noted. Now the company is preparing to invest more than $100 million to expand its library this year, after hitting profitability in Q4 2018, and tackle new markets.įounded in 2014, Tubi has benefited from the trend toward cord cutting, as well as the increasing number of younger consumers who never opt to pay for cable or satellite TV in the first place - sometimes called the “cord nevers.” All of this can be streamed for free as the content is paid for not via customer subscriptions, but rather by advertising. The service today offers over 12,000 movies and TV series, totaling 40,000 hours of content. Free TV and movie streaming service Tubi is preparing to double down on content acquisitions this year, the company announced this morning.

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